Market is a place where the business can apply their present fresh ideas and products every other day. Some complex combination of true imagination, imitation as well as institutionalization is considered to be essential for the evolution of fashion. The very nature and levels of the fusion may be different from one another; there are many points from fashion industry which are found to be quite variable. Therefore the fashion is comprises of many aspects, while trying to force an individual, at the same time it also institutionalizes itself, which is based on many grounds. This process of institutionalization takes place not only on academic basis but also at a societal level. This is possible due to the ability it has in holding an individual, society or even the whole world and it had made a huge market for the business investors.
During the past decade this specific feature has transformed the world of modelling and fashion into an industry where we can create small to bulk product or opportunities which are made possible to be marketed all over the world. It had attracted all the business magnets which had made them to invest in these modelling and fashion industry which will gain wide exposure to name or label some of their product as high fashion items. Initially it covers only the outfit brand but today it lays its emphasis on all items of utilities of everyday life including earrings, pendants, watches, glasses, shoes, perfumes and hair styles All these things are manufactured, marketed and exported in a huge scale which influence the global economy to a great extent.
Fashion not only includes individual accessories but also it includes bathroom accessories, kitchen, bedroom & bathroom décor and the landscaping items used in gardens and lawns, things such as furniture, automobiles and electronics items. So it had proved that fashion market had been developed by itself which had got more vitality and vigor. The major scope for a product to be successfully marketed in the fashion and modelling industries is its exclusivity of a product and its enchanting look which are essential apart from the quality, comfort and durability of a fashion item. It is an undeniable fact that all the companies’ market policies and strategies are revolving around these aspects and features.
Along with comparatively high buying power the customer sense of selection and exposure had been enhanced and developed due to the marketing and availability of various modeling and fashion products. People may go beyond the brand image and range which make them to follow something less popular and this may be due to the need of a particular fashion item and this will be the real challenge which almost all the famous brands had to cope up in order to improve their business. In the modern world, item shopping play an important role in our day to day life and the market saturation has also taken its roll which results in the decline of the replacement purchases of core products.